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Ford F-150 Representatives Try To Explain Collision Repair On Aluminum Alloy Part III

  • Posted On May 7, 2014
  • Categorized In PDR
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Not having to peel back the entire roof to get to the B pillar will not only save time but is far less invasive on total repairs. The A pillar tube you can section it right on top of the B pillar. Now you won’t have the need to replace the entire assembly, saving you precious time and saving the customer precious money.

Another efficient change is that there are no castings in the truck; everything is a stamping, extrusion or hydroformed piece. 

For a time, every sheet metal part will come with instructions. You will receive the box and the instruction sheet detailing all of the procedures to remove and replace or section and listing the parts needed to perform that job.

Ford’s final thoughts on this new truck was that when you loot at accident data and see that 80% are light hits that impact bolt-on parts and bumpers, most repairs on the F-150 will be nothing new.

The bumpers on this new truck are still steel bolted, the grille is still plastic and the headlamps are still plastic. So a lot of collisions you’ll be dealing with will be business as usual.

This is really good news for a PDR Technician, especially if you have been trained to work on Headlight Renewal, Scuffed Bumper Repair, and all of the other repairs that are internal. As it applies to body repair, King of Car Care is ready and able to teach you the necessary information to be successful at your job and a part of that success is that you can trust that we will always be at the forefront of technology, and we will always bring that information to you by way of our blog. Make sure to subscribe to our blog so that you will always be notified immediately when something new is ready to be shared.

Ford F-150 Representatives Try To Explain Collision Repair On Aluminum Alloy Part II

  • Posted On May 6, 2014
  • Categorized In PDR
  • Written By


Aluminum Sample

Ford representatives are busy trying to convince the auto body industry that repairing the new Ford F-150 military grade aluminum alloy truck has been made easier with collision repair as its number one concern when the idea of this new truck was conceived in 2009. The new 2015 F-150 is set to hit the market this fall and anyone with overactive curiosity, or a need to know because of the collision repair industry, will be able to touch and feel the truck. The picture above shows the different part sections that make this truck unique.

The front apron tubes were designed with repairability in mind. Currently, the F-150 is a two-piece system of hydroformed steel. Two sections go inside the hinge pillar, to remove or replace the part, you have to drop the instrument panel to get to the backside of the hinge pillar. However, on the 2015 F-150, it’s now a single piece with all external joints. You no longer have to get into the hinge pillar or instrument panel. This alone will save many hours of removal work.

Now, with the new B pillar, if the truck takes a hit and the rockers and crossmembers are damaged, you won’t have to replace the entire assembly. The one place that this is not true is in the crew cab. The outer rocker reinforcement in front is an extruded part, you would have no choice but to replace the entire assembly.

The B pillar has an improved design in that the mounting tab stops short of going over the roof tube and underneath the roof panel.  Because of this, you won’t have to cut access to the roof panel or pull the roof panel to remove and replace the B pillar.

Follow me to Part III where we will continue to discuss the advantages of the new F-150.

Ford F-150 Representatives Try To Explain Collision Repair On Aluminum Alloy Part I

  • Posted On May 5, 2014
  • Categorized In PDR
  • Written By


Paul Massey, Collision Product Marketing Manager, Ford

On April 17th, 2014, Ford reveals more information with regards to its F-150 Aluminum truck. Up to this point there has been a great deal of posturing by nationwide body shops. There is a lot of confusion surrounding Fords new technology and most of it is on the subject of repairability. Ford will be releasing the 2015 F-150 trucks this coming fall and anticipate that it will be one of its biggest sellers. In an attempt to squash angry concern, Ford sent representatives to the Collision Industry Conference April 9th in Portland, Oregon, trying to enlighten collision repairers with the repair information they need to work with the military grade aluminum alloy.


According to Ford, repairability and concern for whether this type of truck could even be built, were the number one factors when conceiving the idea back in 2009. Early in its conception, Engineers were gathered to discuss the design and any concerns with collision. So the basics are this; the high strength steel frame will be sectionable, with front stub, front third and rear third available sections for service. The key difference is that there will be separately serviceable front lower control arm mounting brackets. In addition, there are sectioning procedures for the floor pan, too, where you can section the floor pan skin in many areas and also section the floor pan crossmembers. Repairers will have a choice of two different repair methods: rivet bonding or welding. This truck, because of its crossmembers and sectionable frame, will create an opportunity for technicians at all levels to decide, based on skill set, which way they want to repair it. This also includes PDR Technicians that have been trained for this service. Fortunately for you, our PDR Technician graduates with this knowledge, which puts you at the cutting edge of history being made in the auto industry. Follow me to Part II to learn more.

5 Things Your Potential Customers Are Looking For Part I

  • Posted On May 2, 2014
  • Categorized In PDR
  • Written By

auto_dealers1You’ve graduated from PDR school and you’re ready to get started just as soon as possible, do you know what your customers are looking for? There are many websites and/or blogs that are dedicated to reaching out to the consumer, advising them on what to look for and what to look out for. As a PDR Technician, you should be in the know on these types of questions and you should have a plan in place to deal with the consumers checklist. You could do the research yourself and spin your resources into gaining this information, or you could also subscribe to our blog posts thereby, letting us do that research for you.

It’s quite often the case that a consumer looking for an estimate from a body shop will get estimates from one spectrum to the other ranging from $500 to a few thousand for the same work. So it’s up to us and you to figure out why there is such a wide gap and what the consumer should be looking for. Also, is it ever okay to go for the cheapest estimate? Or is there a huge risk in doing that?

Body Shop owners and PDR Technicians should know what makes them more reliable than the guy down the road. You should be marketing your strengths and experience so that the consumer has a true picture of your talent. Following are the “5 Things Your Potential Customers Are Looking For”:

  • Pay attention to word-of-mouth-Any and all businesses can advertise, but your customer would do better to listen to the advice of their friends, family, or trustworthy acquaintances. The advice received from these types are speaking from their own experience or someone’s close to them. Word-of-mouth can make or break your business, so your first order of business is to distinguish yourself from others by offering an honest deal. One that they will be happy with and one that doesn’t break your bank account.

Follow me through this series as we continue to discover what the consumer is looking for and how you can fulfill their needs.


5 Things Your Potential Customers Are Looking For Part III

  • Posted On May 1, 2014
  • Categorized In PDR
  • Written By


So now you know how the customer looks for the work to be estimated and how you can make their choice an obvious one.

  • What if they still insist in taking their vehicle to several body shops? -To be honest, you should be insisting that they do. In order to pull this bluff off, you will have to be up to date on what your local body shops charge, how they come to that number, and what people are saying about them. Fortunately, we live in an era where technology is at our disposal, which means you should be able to get this information quite readily. What you can’t get online, you can get by sending a friend down with a dented car to get an estimate and ask some questions. Once you have this information gathered, you will know what you can get away with when it comes to bluffing. You can even go as far as to say that you will beat all local body shop prices, because you know you can. This is a process that will take weekly dedication to research to know the boundaries of your offer. You may be challenged and caught blindside if you don’t pay attention. As an example, if a body shop is offering a special with a coupon, you could really stand to lose a lot of money if you have to beat their offer. Make sure that your customer understands that while there will be others that are offering their services for less, they need to be mindful that these types of offers are everywhere and generally will be a scam. Less pay sometimes equates to less service. If your prices are as far down as they can be for the purpose of competition, and you find out that still there is someone doing it for less, then you have to question what part of the process are they leaving out? Don’t be afraid to challenge your customer. Most of all, keep in mind that you may be speaking to someone who is a pro at being cheap. They themselves may be the scam. You need to follow your instincts and say no.


PDR Technicians: Wild Storms Hit The Midwest; Now What? Part III

  • Posted On April 30, 2014
  • Categorized In PDR
  • Written By


So we have covered hail damage as well as odor removal, are the dollar signs going off in your head yet? We’re not finished yet. The next thing is any aand all damage caused by the wind. Gale force winds can send any debris towards vehicles, absolutely anything. This debris could cause major damage, as in tree branches from a tree, rocks or pebbles, a child’s toy car (I’ve seen it happen), the point is that you should be prepared to fix any type of damage. It could be as simple as a scratch on a car, or even a ding on the windshield. You need to be ready to repair anything that comes your way. Include d should be you Alloy Wheel Repair equipment and tools. Be prepared for absolutely everything. You could stand to make a killing in profits. But if you’re not ready, you are leaving money on the table that could and should be yours.

Thunderstorm Checklist:

  1. ALL PDR Tools
  2. Odor Remover Equipment
  3. Paint Chip Repair Tools
  4. Scuffed Bumper Repair Tools
  5. Windshield Repair Tools
  6. Paint Polishing Tools
  7. Alloy Wheel Repair

This is the list in its short order. You know which tools go towards which job so you will know what chemicals, paint, tools and whatever supplies you think you will need.

Follow the weather, make your move, as soon as you are aware of the storms that are prevalent throughout the US, you need to be ready to pick up and make your move. Be warned though, while your intentions are real, there are PDR Technicians that have made it their business to chase these storms just like you but they are performing sub-par work. They will underbid you if they can and will underhandedly offer some sort of incentive, like a free mug or something silly like that. Choose a different location than where they are and if someone balks at your prices then tell them that with you, they are getting top notch service.

5 Things Your Potential Customers Are Looking For Part V

  • Posted On April 29, 2014
  • Categorized In PDR
  • Written By



Here we are at the end of the series. I hope that you were able to glean some useful information from it. In the end,

  • Your potential customer is going to go with their gut-You need to be sure that you are conversational and instilling trust. If you are one of those guys that has absolutely no communication skills, then that should be the thing that you are taking classes for. Your ability to speak with your customers will be the difference between getting the job or not. You don’t have to be a Chatty Kathy but you do have to be able to convince your customer that you are the right choice for them and that they can trust you. When it comes to trusting, I would be amiss if I didn’t tell you that your appearance and your surroundings, which could be your vehicle or your garage, depending of course where you do the work, should be cleaned and you should always be ready to change your shirt when speaking to a new potential customer. Now if they come up to you while you are working, there’s nothing you could do about that. However, if the choice is yours then you must do everything possible to be at your best. Look your best, smell your best, hair combed your best, clothes look your best. Not Sunday morning church best, just a clean shirt for the occasion.

If you resolve to give this work a real chance for survival and get your money’s worth for your education, then you will surely be successful. Jobs will not fall into your lap for at least one to two years. Until that point, everything you say and do is paramount, towards that goal. Nothing is to be taken lightly, you may have to give a job or two away to prove your worth (like at car shows), you may have to throw in a couple of dents for a package deal, whatever it takes should be your mindset. This is not a get rich quick scheme but if you work really hard at it, you could get rich. Be smart and efficient, the rest will follow.

5 Things Your Potential Customers Are Looking For Part IV

  • Posted On April 28, 2014
  • Categorized In PDR
  • Written By


Now, so what is the next obvious step? Customer’s are being taught to ask the right questions. Next are the types of questions they are using:

  • Customer’s Are Asking The Right Questions-The first thing that customer’s are taught is not to go into the body shop with their wallets open. Well we know that, but they don’t. If a customer came to you with a wad of money in their hands, of course you are going to try to get as much as you can for the work you are doing. Money is obvious, but you may find them asking you if you provide a warranty, how long it is good for and what  it covers? You need to be prepared for all questions and you should consider using this as a selling point. You need to provide a one year warranty at the very least. Most body shops will offer a two year warranty for body work. You don’t want to offer any more than that though. Also, if you are going to offer a warranty, then you may need to speak with a lawyer so that you word it in a way that makes sense to you and your customer. Most of your basic warranties are useless because what they guarantee either doesn’t apply or can’t be understood. It’s best to protect yourself and your customer in a language that all can understand and agree on. Next, the customer is going to want to know if you have insurance of any kind to cover their car in case it is stolen or burglarized, God forbid. Also, be prepared to answer questions on how long you have been in business and do you have a license and Certificate of graduation. About the only question they won’t ask is what size shoes you wear. I don’t think anyway. Also, be sure to be able to mention the types of chemicals that you use for your work and if they are environmentally safe.

PDR Technicians: Wild Storms Hit The Midwest; Now What? Part II

  • Posted On April 25, 2014
  • Categorized In PDR
  • Written By


pdr3In the last post we discussed some of the damage done by the Midwest and South’s latest storms. This storm caused hail damage from ping pong sized to baseball sized ice chunks. I said that I would get you a “Thunderstorm Checklist” but before we do that, I want to discuss your options as a PDR Technician.

Assuming that you took the Total Recon Package for your PDR training, what are the things that storms like this could cause that you could help the customer with. We know about the hailstorm damage, but what about the flooding that often times accompanies these storms? This type of weather is tornadic, meaning that with this thunderstorm, you could get flash flooding and high strong winds. This type of weather is a loud, mischievous clash of all types of activity.

Flash flooding means that the water level caused by the storm could be anywhere from an inch to five feet. Flash floods are a large volume of water that appears like a wave of water the was hidden behind a dam or something.  It escalates in its size and gains momentum quickly and quite unexpectedly. One minute you’re driving on paved road and the next minute your sailing your care. It’s just that fast.  The damage this causes to your interior is monumental. First you have to have the water removed, then the smell alone will knock you out, especially if you’ve left it outside and in the sun. The trick to this type of damage is to move quickly before it sours. You would of course make $50 dollars for ten minutes of your time. Your customer will need to have it wet vacuumed to remove any water, then you come in and do your magic.

I promise, soon you will get your checklist.



PDR Technicians: Wild Storms Hit The Midwest; Now What? Part I

  • Posted On April 23, 2014
  • Categorized In PDR
  • Written By


Just three days before this post, a very precarious thunderstorm had hit the Midwest and South.  This thunderstorm spawned tornadoes in Missouri and Texas and slammed several other states with large hail and heavy rain that prompted a handful of water rescues.

Storms came down the hardest in the city of Denton, a North Texas College town. They had hail as large as baseballs which caused broken windows and plenty of other damage. The National Weather Service reported that there was hail in Tulsa, Oklahoma the size of ping pong balls and extremely strong wind gusts.

Two things happen here that should cause you to get going and meet the immediate needs of those that have suffered from these horrible storms. You will find the obvious damage the hail caused; keep in mind that if the hail, especially the baseball sized ones, pummeled a car, you may not be able to fix those dents. Sometimes these type of dents will make a car look as if it had been in a horrific accident. You need to be willing to turn a customer away explaining that this is a body shop repair, not a PDR repair. Perhaps it would be wise to have created some brochures describing why you can’t work with some dents. If you have these brochures, you can quickly hand it off the the car owner and go to the next car. Putting up a 10×10 tent in an approved area, you can take in cars one at a time. You don’t have the time to explain to everyone why their car doesn’t meet the PDR Technology criteria.

You will need to put together a “Thunderstorm Checklist” so that you are prepared to meet the demands of these customers. Part II will have such a checklist that you can use and have ready for thunderstorm/hailstorm season.



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