Keywords are the absolute foundation of the success of your website. Your keywords are what Google uses to rank your site. So you have to ask yourself, what is it that your competitors are doing to rank so high and you’re still dragging behind? Learn how to find out what keywords your competitors are using […]
PDR Technician: Beat Your Competitors By Using Their Ranking Keywords Read More »
Consumers are going back to the old fashioned ‘Mom and Pop’ body shops because there is just something about working with the owner and also the very person that will be working on their vehicle. In a world of automation and very little use for the human touch, it’s refreshing when you get it and
5 Things Your Potential Customers Are Looking For Part II Read More »
You need to make every effort to have your customer’s watch what you are doing. Show and Tell is the best business practice that you can add to your long list of marketing ideas. If your customer takes an interest in what you are doing then be sure to include them when you are using
PDR Technicians: Show And Tell ALL! Read More »
The PDR Industry is not just for men! For some reason PDR Technicians gear all of their marketing and printed information towards an audience of men. You couldn’t be more wrong. Women in the automotive industry have moved up to the 50% mark. This means that gone are the days of the pretty woman staying
PDR Technician: Women Customer’s, An Untapped Demographic Read More »
Conditioning Leather Types: How to condition leather and the whys of conditioning if it is a water/oil repelling, is subject for the great debate. In this post we are going to get down to business and leave the great debate to others. It’s simple, just do it the way that I say and trust
PDR Technician: Leather Care Part IV Read More »
Now onto the last type of leather that you will have to work with. Pigmented/Protected/Top Coated/Painted Leathers are the most commonly used leather in the automobile industry. 95% of all manufacturers will use this type of leather. Most likely, this is probably the leather you have in your car now. It’s top grain or corrected
PDR Technician: Leather Care Part III Read More »
In Part I we discussed Aniline Leather and what it is and how to clean it. Now we are going to discuss Semi-Aniline Leather: Semi-Aniline Leather is leather which has been dyed, very similar to Aniline Leather, except that there is a protective coating on top. This coating is usually extremely thin allowing the leather
PDR Technician: Leather Care Part II Read More »
Interior leather comes in three specific types. You’ll want to become familiar with these differences because they can make a big difference on how you care for each type. The three types are: Aniline, Semi-Aniline, and Pigmented (Coated/Protected). Aniline leather is almost never found in cars today but you could find it in high-end European
PDR Technician: Leather Care Part I Read More »
If you are a current PDR Technician, about to graduate, or just looking into becoming one; this is a perfect time to get a Spring Cleaning Checklist together and make them a part of your marketing campaign. Sometimes you just have to lead the potential customer to the idea of spring cleaning even though I
Calling All PDR Technicians: It’s Time To Spring Clean Read More »
Blogging is as important as any advertising that you could possibly do. You don’t have to pay anything to do it unless you hire a firm to create a website for you. You can contact a Marketing firm like 3rd Street Marketing to design and host your site, and they will give you a very
If You Have a PDR Business; You Should Be Blogging Part 2 Read More »
