5 Things Your Potential Customers Are Looking For Part IV


Now, so what is the next obvious step? Customer’s are being taught to ask the right questions. Next are the types of questions they are using:

  • Customer’s Are Asking The Right Questions-The first thing that customer’s are taught is not to go into the body shop with their wallets open. Well we know that, but they don’t. If a customer came to you with a wad of money in their hands, of course you are going to try to get as much as you can for the work you are doing. Money is obvious, but you may find them asking you if you provide a warranty, how long it is good for and what  it covers? You need to be prepared for all questions and you should consider using this as a selling point. You need to provide a one year warranty at the very least. Most body shops will offer a two year warranty for body work. You don’t want to offer any more than that though. Also, if you are going to offer a warranty, then you may need to speak with a lawyer so that you word it in a way that makes sense to you and your customer. Most of your basic warranties are useless because what they guarantee either doesn’t apply or can’t be understood. It’s best to protect yourself and your customer in a language that all can understand and agree on. Next, the customer is going to want to know if you have insurance of any kind to cover their car in case it is stolen or burglarized, God forbid. Also, be prepared to answer questions on how long you have been in business and do you have a license and Certificate of graduation. About the only question they won’t ask is what size shoes you wear. I don’t think anyway. Also, be sure to be able to mention the types of chemicals that you use for your work and if they are environmentally safe.

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