5 Things Your Potential Customers Are Looking For Part V



Here we are at the end of the series. I hope that you were able to glean some useful information from it. In the end,

  • Your potential customer is going to go with their gut-You need to be sure that you are conversational and instilling trust. If you are one of those guys that has absolutely no communication skills, then that should be the thing that you are taking classes for. Your ability to speak with your customers will be the difference between getting the job or not. You don’t have to be a Chatty Kathy but you do have to be able to convince your customer that you are the right choice for them and that they can trust you. When it comes to trusting, I would be amiss if I didn’t tell you that your appearance and your surroundings, which could be your vehicle or your garage, depending of course where you do the work, should be cleaned and you should always be ready to change your shirt when speaking to a new potential customer. Now if they come up to you while you are working, there’s nothing you could do about that. However, if the choice is yours then you must do everything possible to be at your best. Look your best, smell your best, hair combed your best, clothes look your best. Not Sunday morning church best, just a clean shirt for the occasion.

If you resolve to give this work a real chance for survival and get your money’s worth for your education, then you will surely be successful. Jobs will not fall into your lap for at least one to two years. Until that point, everything you say and do is paramount, towards that goal. Nothing is to be taken lightly, you may have to give a job or two away to prove your worth (like at car shows), you may have to throw in a couple of dents for a package deal, whatever it takes should be your mindset. This is not a get rich quick scheme but if you work really hard at it, you could get rich. Be smart and efficient, the rest will follow.

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