If You Have A PDR Business; You Should Be Blogging
As an entrepreneur, you should be just as invested in blogging as you are in driving around trying to drum up business. This is the one place that you can continue developing your customer base after the First job has been done. Cars get dents on a daily basis. Your client may feel that they have had all of the work they need, but the truth is “Life Happens.” Your client may have been hugely happy with your work, but will they remember you in a year or so? This is where blogging comes in, your posts are a constant reminder that you are alive and ready to jump to action anytime they need you.
How do you do it? Each time you take on a new client, you will be getting their information, why not also get their email address? You will need to let them know that they will be receiving periodic emails with interesting blogs and specials that they want to take advantage of. You can put this in your disclaimer contract that they will need to sign prior to your starting the job.
Blogging is the very foundation of your business. It’s your advertising. Even if you don’t think that anyone is reading your information, more often than not you are wrong. So you are probably wondering what you should blog and how to come up with the content that people will stop and read. The first thing to remember is that you want to remember to always check your spelling. You would be amazed at how many blog posts are out there that have either a misspell of words or they make absolutely no sense. This is in many industries, but I have to be honest, most of the blog posts that I read in the Paintless Dent Repair Industry are annoying because of this.
Follow me over to the next post and I will help you figure out what to write. If you have more questions, you can always contact us at King of Car Care.