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Marketing Trend Information Released for your Collision Repair Businesses



Proof that marketing is absolutely fundamental to your business. If you have been on the fence about whether or not to get fully submerged in online marketing, perhaps these statistics will make it an easier decision.

Summit e-Marketing Sherpas outlined various statistics accumulated from multiple studies and marketing groups. Information found on Fender Benders site.

Key highlights included:

  • 77 percent of consumers prefer email as the main method of promotional communication
  • Email marketing generates a $40 return on investment for every $1 spent.
  • 88 percent of consumers search online before purchasing a local product or service.
  • 46 percent of consumers only use a mobile device to perform an online search before purchasing a local product or service.
  • 72 percent of Internet users are on social media.
  • 98 percent of consumers read text messages within three minutes.
  • The average consumer now spends more time on their smart phone than any other device.
  • 85 percent of consumers say they read online reviews for local businesses.
  • 73 percent of consumers indicated that good reviews make them trust a business more.

In light of the accumulated statistics, Summit e-Marketing said companies should use email, social media and text messages to market and sell to consumers. In addition maintaining a website and creating a customer feedback strategy are also important.

Pretty convincing right? You need to put together a plan that works for you. Don’t overwhelm yourself or you will quit before you have the chance to see the rewards for your efforts. We here at the King of Car Care, write on this subject often so take a look at our archives to find our topics covering social media and marketing.

In the beginning, it will take a little bit of time to set yourself up, but once you do, your efforts will operate like a well-oiled machine needing of course your weekly input and response to inquiries.

Nine Easy Steps For Beginning A Blog Part VI

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Ninth: When blogging, you need to take advantage of some very basic services to retrieve scale-able results for your blogging efforts. One of the best is to use Google Analytics which is constantly upgrading graphs and other important information. They even offer free training so that you can understand what you are looking for and how each applies to your needs. These graphs will show you how many people are reading your blog and even from which area of the world they are reading it from. There are many other options other than Google Analytics. Just like there is an App for everything, you will find that there is a plugin for that too. It just takes a little research and you will find exactly what you are looking for.

Developing your blogging strategy is key. As mentioned, the more exposure the better the hits. These hits can translate into subscribers and eventually clients so it’s in your businesses best interest to stay engaged with these metrics and let them help you to continue to redevelop your writing until you hit the sweet spot.

The bottom line is simple, everything you do to forward your efforts in blogging and the reach of your blogs will help you to propel your businesses success. It really makes no sense to blog at all unless you have a method set up to spread the news the minute you hit enter. There’s also no sense in blogging if you have no intention of putting in the work. There are many thousands of people that set up a blog on a daily bases, but there are much less that stick to it and take full advantage of the opportunities they can present. Failure generally comes from not having set a plan in place. Hopefully, you will follow these simple suggestions and create a blog that will be successful beyond your expectations. Good luck.

Nine Easy Steps For Beginning A Blog Part V

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Seventh: Writing can sometimes be a bit scary, especially if you’re comparing yourself to a newspaper journalist. I mean people go to college for those types of skills, right? Not necessarily. Writing is done in your mind before it hits the paper, so play with the thoughts that you have about your subject matter and then concentrate on perfecting how you say it and how it translates to page. Be yourself when writing, without any of the bad language of course, and you will soon discover that you have your very own writing style. That very style will be the very thing that will draw your readers. When people can relate to what you are saying and find that you make very interesting and on point statements, then they will come back to you time and time again. Don’t be afraid to be funny and most certainly don’t be afraid to mention your own mistakes. People relate better when they understand and know where you’re coming from, again, it makes you human. Everyone can learn from your mistakes, you did. Why not make light of those experiences and then present how you came through relatively unscathed. They learn from those mistakes and won’t likely make them themselves.

Eighth: Now that you have written your first blog, you’re going to need to share it with as many readers as is possible. If you set up your website with say WordPress, then you have the option of taking advantage of many plugins that are designed to help you share your information simultaneously when you press Publish.

This saves you a considerable amount of time. You may still need to head over to Pinterest, Instagram and others to get your information uploaded to these accounts but it still beats having to go to each site one at a time. People will begin to respond immediately so be ready to watch your numbers grow. As long as you have used excellent industry keywords, use excellent photos, and provide excellent content you will have the advantage of watching your followers grow. It’s really quite rewarding.

Nine Easy Steps For Beginning A Blog Part IV

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Fifth: Now it’s time to create an editorial calendar to further your content impact. An editorial calendar will result in not only keeping you to topic, but also to schedule. Defining your purpose and where you are going, in say the next year, sets your own expectations of yourself. Your goal becomes very clear and the direction and topic isn’t forgotten or changed. This way, when you’re driving or working on a vehicle, you can be thinking of what to write and the point you’re trying to make because these have already been defined by you and for you. This is a strategic maneuver on your part and will be the difference between blogging success or failure. It’s just that simple.

Sixth: Creating and developing your blog’s brand should be considered right from the moment you sit down and begin to create your site. You need to consider layout, color and style. These very basic things could make or break your efforts. Just as in serious food preparation, presentation is everything. You can draw or repel readers by your choices and so must consider your audience, their age demographics (what’s cool to a teenager will not necessarily be cool to anyone above 20). Don’t limit your reach by putting together a punk rock website and blog. You need to consider all ages when creating. If for instance you use a black background with tiny yellow writing, do you think that everyone could read it? Not likely. Keep your presentation simple and professional and your blog will cross all dimensions and reach out to all audiences.

These are the things that set the pace to your branding success. If you plan on drawing or having a graphic artist design your logo, keep these ideas to the forefront so that you can use the colors and style that will complement the drawing that you may still have in your head.

Look online for examples of blogs and websites that are impressive to you. Most Collision Repair websites are very artistic, take notes on what you think will work for you. It may be a little bit of each so take notes.

Nine Easy Steps For Beginning A Blog Part III

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Once you research and discover who your targeted readers are and what they want to hear, creating influential and informative content will be simple. You will know exactly what you should write about. Consistency is key.

Fourth: Speaking of consistency, it’s best to set realistic posting goals so that you don’t find yourself overwhelmed. If your schedule isn’t reasonable then most likely you will forget to write one, come up with reasons you can’t or worse, cause a writer’s block because of all of the unnecessary pressure you are placing on yourself. Developing a system allows you to feel less pressured and will set the anticipation and expectancy of your readers. If they know to expect something once a week then they will automatically keep an eye open for your blog to arrive in their inbox (which is what happens when they subscribe to your blog).

The most important point to remember is that you need to be consistent. Consistency is key, be consistent and your readers will stay involved. Whatever you do, don’t set yourself up for failure. Don’t commit to writing everyday if you just know that you can’t. What are the possibilities that you will have relevant content every single day? Not very likely. In the beginning you will probably be able to come up with tons of information. Excellent, write your thoughts down so that you don’t forget them. And if you are absolutely on fire, go ahead and write your posts, just schedule them one week apart for publishing. Remember, you’re setting up the readers expectations and if you post one or two a day in the beginning and then begin to back off, you could lose your readers. They will expect more not less.

Nine Easy Steps For Beginning A Blog Part II

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Once you have created a clear picture and have found answers to each of the above questions, you will need to start identifying the purpose of your blog.

Second: Your purpose is different from your goals for very simple reasons. You know you want to hit this out of the ballpark, but why? You need to ask yourself the tough questions like “Why would someone visit and follow your blog?” and “What will set you apart from others in your industry and cause your readers to visit your blog over someone else’s?”

If your purpose is to gain exposure and make a connection with your clients and potential clients, then you will be successful if you truly apply yourself. Don’t get caught in the very accessible abyss, thinking that you will rake in the money because of your blog. You may, I’m not saying that it isn’t possible, but don’t let that be your driving force. If you do, unfortunately you will lose site quickly on how to speak with your readers. You will quickly find yourself speaking at them and only looking at the wallet instead of looking inside to the needs of your readers. If you don’t remain focused on customer service then soon the following that you had acquired through great content will opt out of receiving your blog. This can’t be good right?

Third: Reader’s that surf the web for something are usually trying to scratch the itch that they have. They are looking for relevant information. You need to discover what they want and how they want it. In the beginning, it’s more of a dance with your readers. Trial and error. Pay attention to the response, answer their questions by responding to comments, be a part of their solution and you will have reader’s for as long as you want them.

Nine Easy Steps For Beginning A Blog Part I

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If you are a PDR Technician, then you may feel that you don’t need to have a blog, especially if you already have a website (which you should). Creating a blog can be overwhelming, but it doesn’t have to be. Building a blog benefits both you and your business. It keeps your clients in the loop on any updates, specials or industry changes that affect pricing or offers. It also makes you appear more human, approachable even.

It is my intent to provide you with plenty of advice that will help you get through every stage of building a blog and beginning a journey with your clients that will prove to be both meaningful and profitable.

By developing a business blog you are speaking to not only your clients but to the industry declaring your position as an expert. When writing your blogs, make them informative and make them smart. Meaning, don’t just shoot the breeze about family and friends. This is your business and you must keep it professional by choosing the right words, by checking your spelling and by sincerely considering what your clients would want to read. Ranting and dogging are not considered professional.

Following are some things that you can do to keep your blogs relevant and promote your business to the point of success:

First: You need to figure out what you are blogging for. Sounds simple I know, but if you are not terribly interested in what you are blogging about (which by the way should be a warning that you are in the wrong field) then your blogging will have no energy and will have only a fraction of your attention. You need to be passionate about what it is you are blogging about. Ask yourself questions like “What do I want from a blog?”, “What is it that I want my clients and colleagues  to get out of it?” and then finally “Why am I bothering to even start a blog.”

Are You A Goodguy? Well Maybe You Should Consider Becoming One Part III


Twenty-five years later Goodguys produces 20 national events in 12 states and has an association boasting 70,000 worldwide members. Goodguys events draw over one million visitors annually as well as over 50,000 classic cars. More than just a promoter, Goodguys publish a 200 page, all-color monthly magazine and have an entire line of specialty merchandise. Corporate headquarters, now in Pleasanton. Meadors has numerous “Hall of Fame” awards sitting on the mantle. And it all started that one day show in 1983. And the West Coast Nationals? It celebrated its 25th anniversary in August of 2011.

Now retired from running the day to day operation of the company he founded, passing off the Presidency to his youngest son Marc, Gary and Marilyn Meadors have a lot of time to reflect and cruise America in their classic cars and for that, they’re grateful. “We struck a chord with car guys and enthusiasts” Gary said referring to the growth of Goodguys. “We’ve truly had the chance to live the American dream. The hot rodding industry is main stream and we’re lucky to have been involved since the get go.”

Facts and Numbers
Since 1983, Goodguys has promoted and produced over 600 events for American automotive enthusiasts in 25 of the 49 continental United States. The first issue of the Goodguys Goodtimes Gazette, the company’s official monthly newsmagazine rolled off the presses in April of 1989. Since then, Goodguys has published over 300 issues of the magazine. Goodguys employs 40 full time staff members and relies on legions of part time volunteers to help coordinate their events. The Goodguys National Rodder’s Rep Program, started in 1994 by the late Bill “Billy B” Burnham includes over 100 active Rodder’s Reps in seven different divisions throughout the US and Canada.

In case you haven’t guessed, these types of shows and extravaganza’s are the exact place that you need to be to make connections for your business. You should be there giving anyone with a heartbeat your business card. Get connected with some of the biggest and greatest enthusiasts.

Are You A Goodguy? Well Maybe You Should Consider Becoming One Part II


If you love vintage cars and the car scene, then you’ll love their events and being part of the world’s largest association dedicated to rods, customs, muscle cars and classics.

Goodguys History

The Goodguys Rod & Custom Association can only be described as a classic American success story. Founded in 1983 by Gary and Marilyn Meadors of Alamo, California, Goodguys spun out of the Meadors’ unwavering passion for hot rods and classic cars. A builder of hot rods since his teenage years in California’s Central Valley, Gary began promoting hot rod shows as early as 1973 when he staged the first “Mini Nationals” in Lodi, California. For the following decade he dared to dream big and in 1983 caught lightning in a bottle. With a resurgent “street rod scene”, he and Marilyn held a “Goodguys Get-Together” one day event at the Pleasanton Fairgrounds. That first Get-Together attracted 400 cars of all years, makes and models setting the table for a 30-year run and a life nobody could have dreamed up.

The Goodguys West Coast Nationals followed in 1987. A whopping 2,124 vintage hot rods showed up for the first West Coast Nationals at the Pleasanton Fairgrounds but it was a stressful time for Meadors who’d largely promoted rod shows for other associations before stepping out entirely on his own that summer. Working with Marilyn and their two teen age sons out of their Alamo home, the family put all their resources and energy into shaping a national series of Goodguys auto shows to be kick-started by that first West Coast Nationals. Though they’d known him as a true hot rodder and promoter since the early 70s, industry insiders and rival promoters said he’d never make it. Doubt was starting to creep in. For the Meadors and the Goodguys Association, the story had a happy ending. Very happy in fact.

Are You A Goodguy? Well Maybe You Should Consider Becoming One Part I


The Goodguys Rod & Custom Association promotes and produces some of the world’s most dynamic automotive events. Founded by lifelong hot rodder Gary Meadors in 1983, Goodguys is the world’s largest hot rodding association with over 70,000 active members worldwide. Goodguys events feature thousands of candy colored hot rods and customs, tricked out trucks, mighty muscle cars and regal classics sprawled throughout venues such as lush fairgrounds, super speedways and large outdoor stadiums. The cars, the vendor exhibits, the adrenaline-pumping Goodguys AutoCross, the live entertainment and colorful people create a festive atmosphere charged with electricity. Goodguys offers over 20 events annually across the country from coast to coast and border to border. Their events range from two-day affairs attended by 30,000 to 40,000 people to three day extravaganza’s attracting over 100,000 auto enthusiasts.

Goodguys prides themselves in producing affordable, high quality family-oriented entertainment and having fun with automobiles. All Goodguys events welcome rods, customs, classics, trucks, street machines and muscle cars through 1972 vintage while the “Get-Togethers” and “Super Sunday” programs welcome all, years, makes & models of American made and American powered cars and trucks.

Goodguys association members are a special breed and relish the opportunity to share their cars with the masses. Each Goodguys member receives the monthly Goodguys Goodtimes Gazette, a 250-page full color, super-sized and entertaining look at Goodguys events, hot rod heroes, hot rod companies, hot cars and their owners, hot rod classifieds and all the latest news on what did, what is, and what’s gonna happen in the world of hot rodding! Members also receive the full-color “Goodtimes Yearbook” – a full color coffee table book style which chronicles the entire event season with stunning photography. A membership card and plus discounts on event registration are also valuable perks of a Goodguys membership.