More Ford vehicles The F-150 pickup — the industry’s highest-volume vehicle — switches from a steel body to aluminum late this year. Once the two plants that build the truck are running at full speed, Ford will overtake Jaguar Land Rover as the industry’s largest manufacturer of aluminum-bodied vehicles, with expected volume of around 650,000 […]
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GM product chief Mark Reuss said he worries about repair costs. “I read in Automotive News about the tools required to fix an aluminum truck. I saw those costs. We know it’s expensive,” he said at a technology conference in Detroit last week. Aluminum-free Ram At Fiat Chrysler Automobiles, CEO Sergio Marchionne said last month that the
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Japan’s Kobe Steel is in talks with Toyota Tsusho Corp., a trading company affiliated with Toyota Motor Corp., to form a joint venture to make automotive-grade aluminum sheet metal in the United States. In April, Novelis Inc. broke ground for an automotive sheet metal line at its plant in Nachterstedt, Germany. Outside of Ford, other
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You may as well get used to the aluminum frenzy because I can tell you that it is not going away. Those of you that thought that this was a passing trend are in for a big surprise. The auto industry is in the middle of their own competitive nature and are aggressively looking for
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Ninth: When blogging, you need to take advantage of some very basic services to retrieve scale-able results for your blogging efforts. One of the best is to use Google Analytics which is constantly upgrading graphs and other important information. They even offer free training so that you can understand what you are looking for and
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Seventh: Writing can sometimes be a bit scary, especially if you’re comparing yourself to a newspaper journalist. I mean people go to college for those types of skills, right? Not necessarily. Writing is done in your mind before it hits the paper, so play with the thoughts that you have about your subject matter and
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Fifth: Now it’s time to create an editorial calendar to further your content impact. An editorial calendar will result in not only keeping you to topic, but also to schedule. Defining your purpose and where you are going, in say the next year, sets your own expectations of yourself. Your goal becomes very clear and
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Once you research and discover who your targeted readers are and what they want to hear, creating influential and informative content will be simple. You will know exactly what you should write about. Consistency is key. Fourth: Speaking of consistency, it’s best to set realistic posting goals so that you don’t find yourself overwhelmed. If
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Once you have created a clear picture and have found answers to each of the above questions, you will need to start identifying the purpose of your blog. Second: Your purpose is different from your goals for very simple reasons. You know you want to hit this out of the ballpark, but why? You need
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If you are a PDR Technician, then you may feel that you don’t need to have a blog, especially if you already have a website (which you should). Creating a blog can be overwhelming, but it doesn’t have to be. Building a blog benefits both you and your business. It keeps your clients in the
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