PDR Technology 3 - King of Car Care

Ford F-150 Representatives Try To Explain Collision Repair On Aluminum Alloy Part I

Paul Massey, Collision Product Marketing Manager, Ford On April 17th, 2014, Ford reveals more information with regards to its F-150 Aluminum truck. Up to this point there has been a great deal of posturing by nationwide body shops. There is a lot of confusion surrounding Fords new technology and most of it is on the […]

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5 Things Your Potential Customers Are Looking For Part III

Leave a Comment / PDR / Todd Sudeck

So now you know how the customer looks for the work to be estimated and how you can make their choice an obvious one. What if they still insist in taking their vehicle to several body shops? -To be honest, you should be insisting that they do. In order to pull this bluff off, you will

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5 Things Your Potential Customers Are Looking For Part V

Leave a Comment / PDR / Todd Sudeck

Here we are at the end of the series. I hope that you were able to glean some useful information from it. In the end, Your potential customer is going to go with their gut-You need to be sure that you are conversational and instilling trust. If you are one of those guys that has

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5 Things Your Potential Customers Are Looking For Part IV

Leave a Comment / PDR / Todd Sudeck

Now, so what is the next obvious step? Customer’s are being taught to ask the right questions. Next are the types of questions they are using: Customer’s Are Asking The Right Questions-The first thing that customer’s are taught is not to go into the body shop with their wallets open. Well we know that, but

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PDR Technicians: Wild Storms Hit The Midwest; Now What? Part II

Leave a Comment / PDR / Todd Sudeck

In the last post we discussed some of the damage done by the Midwest and South’s latest storms. This storm caused hail damage from ping pong sized to baseball sized ice chunks. I said that I would get you a “Thunderstorm Checklist” but before we do that, I want to discuss your options as

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PDR Technicians: Wild Storms Hit The Midwest; Now What? Part I

Leave a Comment / PDR / Todd Sudeck

Just three days before this post, a very precarious thunderstorm had hit the Midwest and South. This thunderstorm spawned tornadoes in Missouri and Texas and slammed several other states with large hail and heavy rain that prompted a handful of water rescues. Storms came down the hardest in the city of Denton, a North Texas

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PDR Technician: Beat Your Competitors By Using Their Ranking Keywords

Leave a Comment / Business Development / Todd Sudeck

Keywords are the absolute foundation of the success of your website. Your keywords are what Google uses to rank your site. So you have to ask yourself, what is it that your competitors are doing to rank so high and you’re still dragging behind? Learn how to find out what keywords your competitors are using

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PDR Technicians: Show And Tell ALL!

Leave a Comment / Business Development / Todd Sudeck

You need to make every effort to have your customer’s watch what you are doing. Show and Tell is the best business practice that you can add to your long list of marketing ideas. If your customer takes an interest in what you are doing then be sure to include them when you are using

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PDR Technician: Women Customer’s, An Untapped Demographic

Leave a Comment / Business Development / Todd Sudeck

The PDR Industry is not just for men! For some reason PDR Technicians gear all of their marketing and printed information towards an audience of men. You couldn’t be more wrong. Women in the automotive industry have moved up to the 50% mark. This means that gone are the days of the pretty woman staying

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Calling All PDR Technicians: It’s Time To Spring Clean

Leave a Comment / PDR / Todd Sudeck

If you are a current PDR Technician, about to graduate, or just looking into becoming one; this is a perfect time to get a Spring Cleaning Checklist together and make them a part of your marketing campaign. Sometimes you just have to lead the potential customer to the idea of spring cleaning even though I

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PDR Technology

Ford F-150 Representatives Try To Explain Collision Repair On Aluminum Alloy Part I

5 Things Your Potential Customers Are Looking For Part III

5 Things Your Potential Customers Are Looking For Part V

5 Things Your Potential Customers Are Looking For Part IV

PDR Technicians: Wild Storms Hit The Midwest; Now What? Part II

PDR Technicians: Wild Storms Hit The Midwest; Now What? Part I

PDR Technician: Beat Your Competitors By Using Their Ranking Keywords

PDR Technician: Women Customer’s, An Untapped Demographic

Calling All PDR Technicians: It’s Time To Spring Clean

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